Archive for “March, 2014”

young woman

Would you admit to owning a Snuggie?


SUMMARY: Have you seen those commercials for Snuggies? Somebody has taken something as simple as a blanket, cut holes in it, gave it a cute name and created some creative advertising. I love it. It’s innovation. How can you take your boring product or service and turn it into a selling sensation?  How many of you own a Snuggie? Come on, admit it. You know what I’m talking about. Those oversized fleece blankets with sleeves.… Continue Reading »