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January | 2014 | Brooks Advertising

Archive for “January, 2014”

senior man with cough drop

Why would anyone pay 14¢ for a 3¢ cough drop?


How can you charge more for your services and products? I went into the supermarket the other day and a display of caught my eyes. It was for cough suppressants, of all things. Throat drops and oral lozenges. I was intrigued. Why were there so many brands, I wondered? I was bored waiting for a prescription so I compared the ingredients and costs. I didn’t know the cough drop market was so competitive. I was… Continue Reading »


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